Google Chrome, Developer version 4.0.302.2 includes a new way to easily search a website. When typing a URL into the address bar, an option comes up to “Press Tab to search”. Have a look below:
The feature looks great to me. My only question is how Chrome decides which sites are available to search and which ones to omit. I have yet to see another site come up with this option other than Tomshardware. Now let’s take a look at what happens when you press tab:
Chrome maintains a smooth transition to the new search option and it is clearly visible within the url bar. Now let’s try to search Tom’s Hardware for the Radeon 5770 card. I search “5770”:
It appears that those results coming in from the dropdown list are things that I have already visited. It appears Google is searching my browser history, rather than Google search results. While this is still useful, I’d look forward to an option to see live search results right from the dropdown box.
Today Google announced another new feature of Rich Snippets called Events. Of course it is a great idea to provide more markup to better track events of concerts, sporting events, movies, etc. However, what if Rich Snippets could be used for a slightly different reason? News updates on events or people. Let me show you what I mean with a real world example. . .
As I’ve mentioned tons of times before, I run a site called FantasySP which is a news aggregator for fantasy player news. What if for each player page, I add event data for each update? That way, when someone Google’s “Tim Lincecum”, they can at a glance quickly see his 3 latest updates right within the Google search page! I know this isn’t how Google intended it to be, but the results speak for themselves. Have a look:
Appearing right in the Google SERPS would be the 3 latest updates, including when they came in, giving the searcher a clear indication how fresh the content is. I would love to hear everyone’s thoughts and comments on utilizing Rich Event Snippets in this manner.
As you may have heard a while ago, Google decided to incorporate load time into where sites rank in terms of search results. The faster the load time, the more of a bonus they should get in SERPs. One of the things that slows down page loads more than anything are site advertisements. In this blog post we are going to look at what advertisements can do to load time, according to Google’s “Site Performance” chart in Webmaster tools.
For this analysis, we are going to look at FantasySP. FantasySP is a fantasy sports news aggregator that makes managing a fantasy team and tracking player’s much easier. I will show site performance when it had several ad networks compared to when it has just one ad network (Google Adsense).
Below you will see a chart of the performance of the site with about 3 to 4 different ad networks. The more ad networks should result in worse performance. The site load-time PRIOR to January of 2010 shows load-time with several ad networks. After January, just one ad network is used: Google Adsense.
Google says: On average, pages in your site take 3.9 seconds to load (updated on Jan 10, 2010). This is slower than 63% of sites. These estimates are of medium accuracy (between 100 and 1000 data points)
Quite a dramatic improvement isn’t it? The more ad networks, the worse your load time is, no surprise there. But let’s take this a step further. . .should we disable ads for Googlebot to artificially inflate load times in your favor? With no ads shown, FantasySP should load a lot faster. But we’ll get back to this in a bit.
Google says: “On average, pages in your site take 0.4 seconds to load (updated on Dec 7, 2009). This is faster than 97% of sites. These estimates are of low accuracy (less than 100 data points).”
The moral of the story is obvious, watch what ad networks you use for your website because it is killing your site’s load time. Not only for Googlebot’s site performance numbers, but your actual real life visitors as well. Why not offer a membership option for users to browse your site advertisement free, which is what FantasySP does.
As of 1/19/2010 I realized that the Site performance numbers are based on Google toolbar users load times. This means that while removing banner ads and unnecessary code snippets for Googlebot may be good because it can crawl faster, it won’t benefit you in any way when it comes to Site Performance numbers. Total bummer.