You heard about Apple’s press conference from Friday about reception and antenna issues. Steve said much about nothing and tried to pass the blame around to whomever he could. However, I want to concentrate on one particular quote that is surprising at first glance:
Only 0.55 percent of iPhone 4-related calls received by Apple Care have been related to the antenna or reception problems, Jobs said. The return rate, meanwhile, is at 1.7 percent, lower than the 6 percent rate for the iPhone 3GS, Jobs said.
.55 percent having to do with antenna or reception problems sounds remarkably low, so how can we account for that? Here are two possible explanations:
- Most of the iPhone user base does not call customer service for issues. Instead, they are smart enough to turn to tech blogs such as Engadget or TechCrunch. I’d say the majority of it’s users either heard from their friend or read it online themselves that there was an obvious issue and waited for Apple’s response.
- It’s no secret that at&t has a horrible network. Users who experienced dropped calls probably just chalked it up to at&t being a horrible network rather than their iPhone4 being the reason. Who can blame them? I would have probably assumed that myself had I not been reading tech blogs.
This is just my opinion, I have no real evidence to back any of this up. What I can tell you is that after the Apple conference, Jobs has never looked more disconnected and arrogant as he did on Friday.