Lots of people knew a new itunes was coming with movies. What wasn't known was how much of a let down it would be without their new widescreen ipod. So instead what they basically did was make an ipod with a brighter screen that can play games. Because they knew it was a huge let down, they decided to drop their overpriced ipod by 50 dollars.

So what about those itunes movies, neat right? Well, they say they are 640 x 480 resolution "near dvd quality" at $14.99 in the quicktime protected format. As we all know, dvd resolution is 720 x 480. This was obviously intentional because movie studios would not want iTunes movies competing with dvd sales. So to put this in perspective, they cost about the same as a DVD, but can only be played on an iPod or PC with quicktime. What market are they going for exactly? Lets make a market, lets create iTV. Who would buy that? Idealy no one, but there are a few people out there thinking its somehow a good idea.

The bottom line is that this might have been exciting news had it come out 3 years ago. A time when DVDs were still considered the best quality you could imagine for the home. But now we know better. Now we have tvs that have a native resolution of 1920 x 1080, also known as 1080p. We realize that HDTV surpassed DVD quality many years ago and have been patiently waiting for DVDs to play catchup.

Basically what I am trying to say is that Apple is clueless. They haven't made an innovative iPod for years now. It's just the same overpriced hardware. Mp3 players have had features such as video playback, FM radio, and more for much cheaper. What they do good is to dumb down hardware and simplify it so the average joe buys it. Apple is smart, they have their gimmicks and adhere to copywrite laws and still manage to make a boatload of money by marketing towards the average joe while SLOWLY innovating. But that's just something I have no interest in. Do you?

Hey, I've got an idea Apple. How about a limited edition 30 gig Star Wars iPod that comes with Empire Strikes Back on apple video format. Ooly $499. That way we can combine Apple fanboys who will buy anything with Star Wars fanboys who will buy anything. Thus creating the ultimate buying machine. Think about it.