Celebrity gossip isn't something I normally touch on at this website, but I am compelled to help out others.  On social news websites I see people submit stories all the time.  In fact, most of those stories have horrible titles.  As we all know, a title is critical to drive traffic and interest. Here is a rundown on how to write titles more effectively.

Do not create wordy titles.  I will use an actual title from a story I saw submitted at a celebrity gossip site: "Robert Downey Jr. Reveals Stars are Promiscuous on Set | Backseat Cuddler" People will not be googling the term "Promiscuous" any time soon since it is hard to spell. So lets change it to something that people might actually google: "Downey Jr Says Celebs are Slutty". The story in itself probably isn't interesting either way, but at least with my title it has a better chance at success.

Secondly, the title of the story has the websites name in it.  That is a terribly bad thing to do.  The goal is to write a title that will attract the average reader *and* google hits.  Adding the title of the website it was submitted from will completely ruin Google's attempt at narrowing down what keyword to assign to the story. Keep it short and simple.

Finally, just be smart and try to think ahead.  Think to yourself, "now if I was searching for this story, what keywords would I write in the search box"?  Just a few days ago I created a story called "Kobe Bryant Jumps Over Car" and submitted it to the site.  It appeared in the top 3 on various google searches for around 24hrs and received over 6,000 views in one day.  It was a single day record by keeping the title simple and to the point.

Hopefully this helps you guys to create better titles on stories.